Turners Parks Group manage a network of 38 residential parks across the UK, principally marketing homes to the over-50s. Having grown through the acquisition of several smaller park operators, the Group decided to relaunch the whole network under a single unifying brand.
From a copywriting perspective, this meant establishing the key messages and correct tone of voice for the brand, then creating a range of marketing collateral from scratch including a website and sales brochure. I worked closely with TPG and design agency EPIIC to meet tight deadlines for the brand launch.
I have since produced a series of advertorial pieces for publication in various magazines.