• TheGigRig Ltd.


    “David’s concept and copy for the Z Cable press release has been a huge part of the product’s success.”
    Daniel Steinhardt
    Owner, TheGigRig Ltd
    TheGigRig, a British company at the forefront of guitar effects innovation, were launching a new product called the Z Cable, an igenious device that uses the principles of impedance and reactance to improve the sound of the electric guitar.

    I wrote a press release and commissioned product photography, producing a press pack that could be sent to specialist media around the world. The Z Cable received widespread coverage in the US, Europe and Japan.