TheGigRig Ltd.

“David’s concept and copy for the Z Cable press release has been a huge part of the product’s success.”
Daniel Steinhardt
Owner, TheGigRig Ltd

TheGigRig, a British company at the forefront of guitar effects innovation, were launching a new product called the Z Cable, an igenious device that uses the principles of impedance and reactance to improve the sound of the electric guitar.

I wrote a press release and commissioned product photography, producing a press pack that could be sent to specialist media around the world. The Z Cable received widespread coverage in the US, Europe and Japan.

Client: TheGigRig Ltd
www.thegigrig.com

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