Business Development Manager, eg technology
Integrated product design and engineering consultancy eg technology asked me to write the copy for their new website. The site was to include detail on the company’s areas of expertise, bios of key team members and case studies covering past projects, ranging from medical devices to consumer products.
The primary objective was to capture the character of the organisation and convey its strengths to the target audience, which included not only executive decision makers but scientists and engineers. Through a series of site visits and interviews with staff, I was able to develop the right tone of voice and ensure that eg felt truly represented online.